Marketing Manager CV Example
A marketing manager's CV should connect marketing activity to commercial results. Show the channels and budgets you have managed, the team and agencies you have led, and what your campaigns achieved in terms the business cares about: leads, sales, retention or brand measures. Be selective; a few well-evidenced campaigns are stronger than a long list of activities.
This example follows UK conventions: two pages at most, British spelling and a personal statement at the top.
Example marketing manager personal statement
Marketing manager with eight years' experience in B2B technology, leading a team of four and an annual budget covering digital, events and content. Rebuilt the lead generation programme around content and marketing automation, increasing the share of sales pipeline sourced by marketing. Seeking a head of marketing role in a growing business.
Key skills for a marketing manager CV
- Marketing strategy and planning
- Budget management and forecasting
- Campaign management across digital and offline channels
- SEO, paid search and paid social
- Email marketing and marketing automation
- Content strategy and brand management
- Analytics and reporting, including Google Analytics and CRM reporting
- Team leadership and agency management
Example work experience bullet points
- Developed and delivered the annual marketing plan with a six-figure budget, reporting results monthly to the board.
- Launched a content and webinar programme that became the company's largest source of new enquiries within a year.
- Led a website rebuild with an external agency, delivered on time and on budget, with improved conversion from visit to enquiry.
- Managed and developed a team of four, two of whom were promoted during my time as manager.
- Introduced lead scoring and a shared dashboard with the sales team, improving follow-up on marketing-generated leads.
- Renegotiated agency and software contracts, releasing budget for a new customer event series.
How to write your marketing manager CV
- Tie each campaign to a business result and say how it was measured.
- State budget and team size, in ranges if you need to protect confidentiality.
- Show the breadth of channels you understand and the depth of the ones you know best.
- Include the tools you use for automation, analytics and CRM.
- Link to a portfolio or selected work if it strengthens your case.
UK CV or US resume?
The title and responsibilities are the same in both countries. For a US application, call the document a resume, use American spelling, keep to two pages at most, and replace the personal statement with a shorter summary. US postings often use the terms 'demand generation' and 'go-to-market' for the activities UK adverts call lead generation and launch planning.
Frequently asked questions
What should a marketing manager CV focus on?
Results and leadership. Show how your campaigns contributed to leads, sales or retention, the budget and team you managed, and how you worked with sales and senior stakeholders.
Should I include a portfolio link?
If you have one that is current and relevant, yes. Place the link with your contact details. Make sure any work shown is not confidential.
How do I move from marketing executive to manager on my CV?
Emphasise ownership: campaigns you planned end to end, budgets you controlled, agencies or juniors you directed and recommendations you made to senior colleagues.